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International Marketing Digest

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ISBN 13: 9780434912933

Format: Hardcover (300 pages)
Publisher: Butterworth-Heinemann Ltd
Published: Sep 1990

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749420963

Format: Paperback (224 pages)
Publisher: Kogan Page Ltd
Published: 18 Sep 1996

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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald, John Leppard

ISBN 13: 9780750617062

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 11 Oct 1993
Other Format: Paperback

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Professional Development)

by Malcolm McDonald, John Leppard

ISBN 13: 9780750619004

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 24 Oct 1993

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Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald

ISBN 13: 9781119943136

Format: Paperback (168 pages)
Publisher: John Wiley & Sons
Published: 03 Feb 2012

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